I should have seen this coming. Back in the day, we had ATC Global, then the World ATM Congress. For the last two years, we’ve had Airspace World. Do you see a pattern here? The trade show, whatever name it wore, was global.
Was it?
Participants at Airspace World noticed a lack of visitors from Asia. This was partly due to the aftermath of COVID, and the high prices of accommodation and costs of living in Geneva. However, the fact remains: a part of the world was not as heavily represented at Airspace World as it used to be at previous events. This was true for both exhibitors and visitors.
I don't know if this is what led CANSO to create a new trade show: Airspace Asia. You can mark your calendar already: the new show will take place in Hong Kong from the 9th to the 11th of December 2025—yes, this is in one and a half years, showing long-term thinking.
It took me a few weeks before making this the topic of this newsletter because I'm not sure yet what to think about this. On one hand, it’s important and necessary for the growing part of the ATM world to be represented at Airspace World. I would like to see a truly global trade show. Is it convenient, especially for smaller companies, to have it close to where they are based and not have to travel halfway across the world? Yes, this plays a role for sure. Can we expect companies from Asia to travel to Europe for such a show? Refer to my previous answer.
Another factor to consider is the amount of intercontinental business happening. How much do Asian companies trade with non-Asian companies and vice-versa? Here again, company sizes play a role.
What is your take on this new show? Will you take part? Exhibit? Visit only? Let me know. I'm really curious.